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Christian Oporto

Google's AI Overviews are reducing website traffic as search results increasingly provide direct answers instead of linking out. Public companies report traffic declines from 52% to 28%, though Google claims overall click volume remains stable. Unlike OpenAI's granular bot controls, Google offers limited options for site owners to control how their content is used in AI features. Site owners can only block all Google crawling or allow everything, creating a dilemma as the traditional web traffic contract may be breaking down

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